Whitepapers
We developed, wrote and translated the publications in both English and Chinese. For many of our clients operating across global and regional markets, the ability to communicate the same ideas with the same authority in multiple languages is critical.
We also concepted and designed the reports, using data visualisations, key statistics, images and a clean layout to make the content snackable and accessible.
Social amplification
To help launch the whitepapers, we produced a short video promo for Visa's social and digital channels, pulling out the key statistics and findings to drive audiences to the full report.
