AI is getting very good at translating not just content, but translating the person delivering it.
Quite a few of our clients have talked about using tools to localise expert-led content, but haven’t taken the leap yet.
Why? Because if expert-led content is designed to build trust and credibility, does it make sense to suddenly appear to speak multiple languages?
That said, we had a LOT of fun experimenting with a few platforms. Definitely watch with sound on to hear how flawless my Mandarin, Korean and Cantonese are, from the lip sync to the tone.