Event coverage
The conference attracted some of the most recognisable names in global finance and policy, including Citi CEO Jane Fraser and former U.S. Treasury Secretary Dr. Janet Yellen. Our team filmed across the conference, capturing key speaker sessions, panel discussions and the moments that defined the event. We also filmed vox pop interviews with attendees, capturing real-time reactions and insights as the conference unfolded.
From that footage, we edited a highlight film that conveyed the scale and significance of the conference in a shareable asset, giving Citi content that extends the value of the event beyond the audience in the room.
Speakers: Jane Fraser - Chair and CEO, Citi; Marc Luet - Head of Japan, Asia North & Australia and Banking, Citi; Shahmir Khaliq - Head of Services, Citi; Jan Metzger - Head of Investment Banking, Japan, Asia North & Australia and Asia South, Citi; Johanna Chua - Chief Asia Economist, Citi; Dr. Janet Yellen - Former U.S. Secretary of the Treasury; Kanika Thakur - Head of Services, Japan, Asia North & Australia, Citi; Mridula Iyer - Head of Services, Asia South, Citi; Chris Cox - Head of Investor Services, Citi; Sheetal Kandola - Head of Asia Pacific, MEA, Europe and UK Field & Client Marketing, Services, Citi
Jane Fraser
The world is engaging with China. China is engaging with the world, and that's exciting.
Marc Luet
Shanghai holds a very special place for Citi. We first establish a presence here 123 years ago.
Shahmir Khaliq
We are proud to serve a number of leading Chinese corporates and many global multinational corporations operating on the ground in China, but also enabling Chinese companies who have global ambitions.
Jan Metzger
We believe every single industry in the world will be disrupted in the next 20 years from a player outside your industry that you did not predict.
Johanna Chua
Do you believe that dollar dominance will persist? Or maybe there's something different about this time around with the changing world order?
Dr. Janet Yellen
Over time, I expect there to be innovation in payments that will reduce reliance on the dollar.
Kanika Thakur
China continues to grow outside of its home market, whether it's Latin America, ASEAN, whether it's looking at the Middle East with all of our co-creation and products, we want to continue to remain relevant and continue to innovate with you.
Mridula Iyer
Each country in the ASEAN region offers various unique opportunities to Chinese companies as they are expanding access to big markets, faster access to digital infrastructures.
Chris Cox
It's our presence in markets like China, along with others, that drives the connectivity, which makes our network truly unique.
Sheetal Kandola
We have clients here from China and across the network who've flown in today. The feedback has been amazing. We've had clients engage in our content. They've come over and asked about our solutions and what new connections are made.
Jane Fraser
What we're looking forward to is fulfilling our potential, but most importantly, our pride will be in helping all of you succeed.
3D anamorphic content
Among the visual assets we produced was a 3D anamorphic animation of a dragon flying through Shanghai, a technically demanding style of content commonly seen in large-scale billboard advertising. The animation played on a wall where attendees could pose for photos, giving the conference an experience well beyond standard event production.
LED experiences
Among the additional visual assets we produced was special content for four large-scale LED walls across the conference space. Each wall was designed to showcase innovation and products, as well as interactive gaming experiences that attendees could play.
